This Saturday, November 24, is Small Business Saturday! It’s a great occasion to kick off your holiday marketing and get customers in the door. While small businesses may not have access to expensive marketing gimmicks, you can make up for it in creativity and excellent customer service, and utilize the many resources available to small business owners.
Technology has transformed the way small companies do business, and while this has helped small businesses and entrepreneurs access more customers and new markets in new ways, it’s essential that we talk about the risks associated with moving business online. The rise of new technology can lead to severe security issues, and unfortunately many small businesses are unaware of measures they can take to help ensure the security of their and their customers’ information. That’s why we’re sharing tips and resources for small businesses during October’s National Cybersecurity Awareness Month.
Women entrepreneurs contribute significantly to America’s economy and women are opening businesses at higher rates than their male counterparts. While women entrepreneurs face unique challenges around issues like accessing capital and finding mentors, they are increasingly optimistic. Bank of America’s 2018 Women Business Owner Spotlight found 58% of women business owners expect to increase revenue in the coming year, up from 44% in 2017.
Kateri Gutierrez co-founded Collective Avenue Coffee in Lynwood in 2016 with big dreams of what the business could do for her community. As her business has grown, this commitment to community has become the foundation of Collective Avenue Coffee, from it business structure to its mission and even how its funded its growth.
On July 24, Small Business Majority launched its new Women’s Entrepreneurship Program in Los Angeles, a special initiative offering tools and resources for female entrepreneurs to succeed. Women—especially women of color—are one of the fastest-growing segments of our economy, but they continue to be at a disadvantage in critical business indicators.
A few years ago, Rachel Bernier-Green was looking for an outlet from the stress of her intense job at a multinational accounting firm and discovered a passion for baking. It didn’t take long before friends and family were encouraging her to sell her baked goods to the masses. Rachel founded ‘Laine’s Bake Shop, LLC in 2013 using a shared kitchen space, working on the side to get her business off the ground. After a few years of baking part-time, Rachel decided to finally quit her job and start a bake shop full-time with her husband Jaryd.
April is often associated with spring cleaning and reorganizing, which means you finally made the time go through that overflowing junk drawer or to organize last year’s financial statements for the tax filing deadline. But when it comes to your finances, you can use this time to do more than just file your tax return documents thanks to the resources provided as part of National Financial Literacy Month.
As technology evolves, so do the ways businesses can utilize it to help drive results, manage the workplace more effectively, improve customer experience, improve security for retail businesses and reduce the environmental impact of business operations. There are numerous devices and systems available on the market today that business owners can use to benefit their practices and the future of their business. How can they make the best of these and use them to their advantage?
The day-to-day tasks that make our mission possible require a lot of moving parts, and because of this, we use an array of tools to get the job done each day. Platforms like Dropbox and Hootsuite provide us the ability to balance multiple tasks at once and collaborate with one another on projects.
Although retirement planning may not always be a high priority for busy small business owners, there are plenty of options available to help you start saving for the future. Read on for an overview of common workplace-based plans.
While this isn’t an exhaustive list, it should help you begin to understand the differences among them. We recommend consulting a financial advisor for assistance in selecting a plan based on your business size, capacity, and resources.