A few years ago, Rachel Bernier-Green was looking for an outlet from the stress of her intense job at a multinational accounting firm and discovered a passion for baking. It didn’t take long before friends and family were encouraging her to sell her baked goods to the masses. Rachel founded ‘Laine’s Bake Shop, LLC in 2013 using a shared kitchen space, working on the side to get her business off the ground. After a few years of baking part-time, Rachel decided to finally quit her job and start a bake shop full-time with her husband Jaryd.
Small Business Profile
Alfredo Zendejas co-owns Accesorios Zendejas along with his wife, Leticia Sanchez, in Los Angeles, California. A true mom-and-pop enterprise, Alfredo and Leticia work together to design, create and deliver custom decorative pieces for quinceñeras, baptisms, weddings and other special occasions.
While working towards an engineering degree in college, Matthew Hollis quickly realized his real interest wasn’t in memorizing equations or the laws of thermodynamics, but rather in entrepreneurship and how to turn problem solving into a business. He connected with Alan Dillman, who ran a business incubator on Hollis’ college campus. The two quickly realized there was room for innovation and sustainability in the waste collection business, which inspired them to launch Elytus, a waste management company based in Columbus, Ohio.
For Adam Rochon, supplying benefits and insurance is a family business. Rochon followed his mother, Belinda Roberts, into the insurance and benefits industry and today they have a collective 28 years of insurance experience. After the enactment of the Affordable Care Act, businesses began to require a more in-depth broker relationship and a knowledgeable source of information for coverage. That’s when Rochon and Roberts decided to launch their own agency, Sequoia Employee Benefits & Insurance Solutions, better known as Sequoia Solutions.