This Saturday, November 24, is Small Business Saturday! It’s a great occasion to kick off your holiday marketing and get customers in the door. While small businesses may not have access to expensive marketing gimmicks, you can make up for it in creativity and excellent customer service, and utilize the many resources available to small business owners.
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Technology has transformed the way small companies do business, and while this has helped small businesses and entrepreneurs access more customers and new markets in new ways, it’s essential that we talk about the risks associated with moving business online. The rise of new technology can lead to severe security issues, and unfortunately many small businesses are unaware of measures they can take to help ensure the security of their and their customers’ information. That’s why we’re sharing tips and resources for small businesses during October’s National Cybersecurity Awareness Month.
Women entrepreneurs contribute significantly to America’s economy and women are opening businesses at higher rates than their male counterparts. While women entrepreneurs face unique challenges around issues like accessing capital and finding mentors, they are increasingly optimistic. Bank of America’s 2018 Women Business Owner Spotlight found 58% of women business owners expect to increase revenue in the coming year, up from 44% in 2017.
Kateri Gutierrez co-founded Collective Avenue Coffee in Lynwood in 2016 with big dreams of what the business could do for her community. As her business has grown, this commitment to community has become the foundation of Collective Avenue Coffee, from it business structure to its mission and even how its funded its growth.
On July 24, Small Business Majority launched its new Women’s Entrepreneurship Program in Los Angeles, a special initiative offering tools and resources for female entrepreneurs to succeed. Women—especially women of color—are one of the fastest-growing segments of our economy, but they continue to be at a disadvantage in critical business indicators.
National Small Business Week, which began on Sunday, April 29 and runs through Saturday, May 5, is a time to highlight the role small businesses play in our economy. Small businesses represent 99% of all employer firms and account for half of our nation’s jobs and economic output. Innovation by small businesses spurs growth throughout the entire economy and boosts prosperity in their local communities, and NSBW is an important time to celebrate these contributions.
A few years ago, Rachel Bernier-Green was looking for an outlet from the stress of her intense job at a multinational accounting firm and discovered a passion for baking. It didn’t take long before friends and family were encouraging her to sell her baked goods to the masses. Rachel founded ‘Laine’s Bake Shop, LLC in 2013 using a shared kitchen space, working on the side to get her business off the ground. After a few years of baking part-time, Rachel decided to finally quit her job and start a bake shop full-time with her husband Jaryd.
April is often associated with spring cleaning and reorganizing, which means you finally made the time go through that overflowing junk drawer or to organize last year’s financial statements for the tax filing deadline. But when it comes to your finances, you can use this time to do more than just file your tax return documents thanks to the resources provided as part of National Financial Literacy Month.
Throughout Women’s History Month, we celebrate the economic, social and political contributions that women make to our world. Women account for roughly half of the American workforce, attain higher levels of education than men and are an increasing share of primary or solo breadwinners. There is no doubt that for America to thrive, we must promote the economic empowerment of women. Central to women’s economic success is women’s entrepreneurship, which contributes significantly to overall economic growth and prosperity.
Small Business Majority has partnered with SmartBiz Loans, an online platform to help small business owners navigate the process of applying for SBA loans. SBA-backed loans are often some of the best options available to small business owners for many reasons, including lower interest rates, longer loan terms and protection against balloon payments.